Between Pink Floyd and Black Dahlia Murder

Hi, I’m Reza.

I’m not great at writing about myself, but if you’re here, you probably want to know who’s behind this blog.

The path here

My career didn’t exactly follow a straight line.

I actually started in Product Design, where I learned to think about how people interact with products, systems, and experiences. Somewhere along the way, life took me into hospitality, and that’s where I found revenue management—a field that unexpectedly became my playground for the next decade.

Over the years, I’ve worked across pricing, forecasting, distribution, commercial strategy, and revenue optimization. The more I learned, the more I realized that revenue management isn’t just about selling hotel rooms or hitting occupancy targets. It’s really about understanding how businesses make decisions under uncertainty.

That way of thinking stuck with me.

What I work on now

These days, I spend a lot of my time exploring AI and figuring out how it can make commercial work better. Not AI for the sake of AI, but practical ways to remove repetitive work, improve decision-making, and let people focus on the parts that actually require human judgment.

A lot of my daily conversations revolve around pricing strategies, commercial performance, distribution, automation, and data. While my background is in hospitality, I don’t think these ideas belong only to hotels. Good pricing, good commercial strategy, and good decision systems are universal. The industry changes, but the principles often don’t.

That’s probably why my interests have become a bit broader over the years.

One day I might be experimenting with AI agents that can support commercial teams. Another day I’m thinking about how product design principles apply to revenue systems. Sometimes I’m writing about hotel distribution, and other times I’m borrowing ideas from completely different industries to see whether they fit hospitality.

This blog is where all of those thoughts end up.

I don’t see myself as someone who has all the answers. I’m mostly someone who enjoys asking questions, building things, testing ideas, and sharing what I learn along the way. If an experiment fails, that’s usually worth writing about too.

Off the clock

Outside of work, music has always been part of how I think.

If I’m driving, there’s a good chance Pink Floyd is playing in the background. When I need complete focus, I somehow end up with The Black Dahlia Murder blasting through my headphones. And for reasons I still can’t fully explain, Chet Baker has become my soundtrack before or after a Brazilian Jiu-Jitsu session. It probably makes no sense on paper, but somehow it works.

I like people with wide-ranging interests, so maybe it’s not surprising that my playlists look the same. Progressive rock, technical death metal, jazz, electronic music—I enjoy all of them for different reasons. Each creates a different headspace, just like different kinds of work do.

Curiosity, the constant

Curiosity has probably been the one constant throughout my career.

Whether it’s learning a new AI framework, understanding why a pricing strategy works, designing a better workflow, or exploring how technology changes the way businesses operate, I’m happiest when I’m learning something new and connecting ideas that don’t obviously belong together.

So if you see posts here jumping between hospitality, AI, business strategy, product thinking, pricing, or technology, that’s intentional. Those topics all overlap in my head.

Thanks for stopping by. I hope something here gives you a new perspective, helps solve a problem, or simply starts an interesting conversation.

You can reach me by email at baita@bihaviour.com.