RB-0003 06.16.2026
How I'm rebuilding my coding workflow around one /specs directory—complete architecture, a feature directory, an implementation roadmap, and a few RFCs—borrowing how the Claude team writes specs, with Coolify or Cloudflare Pages + Workers handling preview deployments.
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RB-0004 05.14.2026
A whitepaper on restoring hospitality to its only true purpose—the guest. On the tools we built to serve people that quietly became the purpose themselves, and a model for an internal labor network, a portable Employee Identity Document, and ESG measured as outcomes rather than inputs.
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RB-0001 06.12.1990
Hi, I'm Reza. Over the years, I've worked across pricing, forecasting, distribution, commercial strategy, and revenue optimization. The more I learned, the more I realized that revenue management isn't just about selling hotel rooms or hitting occupancy targets. It's really about understanding how businesses make decisions under uncertainty.
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